15 November 2015

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, tour guide









































For the latest Smart Traveller column David Whitely is on a guided tour of a Plantation House in Virginia. His main complaint about any guided tour is the one person who constantly keeps asking questions and holding up the tour. Others in the tour are left frustrated and eager to find a way to slip away unnoticed.

7 October 2015

National Geographic Traveller UK

reddy Boo illustration, National Geographic Traveller UK, bellboy wearing a cheetah onesie









































For this issues Smart Traveller column David Whitely writes about over the top service in hotels and restaurants. This constant attention by staff can become quite an intrusion. When checking in at a hotel in America, David's luggage is swooped away by the bellman with "cheetah-like reflexes".

11 September 2015

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, tourist in a boat whale shark spotting














































For the latest Smart Traveller column David Whitely writes about swimming with whale sharks off the coast of Mexico. During the tour he is fascinated by the groups dynamics. In the small motorboat the group is split in two, the quiet restrained people and the outwardly noisy people. In the end the trip is disappointment, as no whale sharks appear for the tourists.

11 August 2015

12 May 2015

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, bed and breakfast

















Freddy Boo illustration, National Geographic Traveller UK, bed and breakfast page
























For the latest column David Whitely writes about the pros and cons of staying at british Bed and Breakfast guest houses.

8 April 2015

National Geographic Traveller UK

reddy Boo illustration, National Geographic Traveller UK, pouring rain














































For this issue David Whitely writes about how bad weather can effect a holiday. On a visit to New Zealand, the continuous downpours of rain make for a very miserable time.

21 March 2015

The #OreoEclipse Campaign

Freddy Boo Illustration, #OreoEclipse, The Sun Newspaper, Solar Eclipse 2015, Play with Oreo

Freddy Boo Illustration, #OreoEclipse, The Sun Newspaper, Solar Eclipse 2015, Play with Oreo






















Freddy Boo Illustration, #OreoEclipse, The Sun Newspaper, Gif animation by Diogo Tovar Art Director FCB Inferno
Gif animation by Diogo Tovar








I was thrilled to be commissioned by FCB Inferno in London to work on a tactical campaign for Oreo. I produced illustrations for two full page adverts which ran for one day in The Sun Newspaper.

The campaign coincided with the 20 March Solar Eclipse which occurred across Northern Europe that morning. The way the adverts worked, the newsprint page had a transparent overlay, with the Oreo biscuit representing the Moon which blocked out the sun. The combination of the two pages created the effect of an eclipse. Turing the transparent page revealed the sun underneath.

Time was short, the illustrations had to be completed within a day to allow for test prints. Achieving the desired colour balance on the transparent paper to create the dark effect of the eclipse. It was a fun project to work on with Diogo Tovar Art Director, Gary Robinson Executive Creative Director and Cathy Buchanan Head of Project Management at FCB Inferno.  #OreoEclipse

16 March 2015

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, bear spotting





































In this months issue David Whitely goes wildlife-spotting in Yellowstone National Park. He really wants to see a bear, but the search for bears becomes quite hopeless!

16 February 2015

National Geographic Traveller UK

Freddy Boo illustration, National Geographic Traveller UK, stereo in swimming pool






















Freddy Boo illustration, National Geographic Traveller UK, stereo in swimming pool page
























For the latest column David Whitely writes about annoying holiday music. The hotel in Spain repeatedly played the same CD throughout his stay, driving him to utter despair. If he could he'd throw the stereo in the swimming pool!